Chinese Women Love The Feel Of A Thick, Juicy Piece of Beef
Tuesday, November 28th, 2006
McDonald’s Corp. wants the Chinese to eat more burgers. How are they going to do that? How else, big lips! McDonald’s introduction of the Quarter Pounder in China is part of their strategy to push a more traditional American burger.
“Flirt with your senses,” reads the caption on a billboard for a burger with some wet, pouting lips pictured suggestively behind it ~drool~.
The burger chain’s TV commercials are even racier than the print ads. In one spot, a man and a woman eat Quarter Pounders, and close-up shots of the woman’s neck and mouth are interspersed with images of fireworks and spraying water. The actors suck their fingers. The voice-over says: “You can feel it. Thicker. You can taste it. Juicier.”
In a magazine ad, a young guy mulls on what to do about the five women he met on internet, who want to meet him the next day: Hire four friends. Split up the meetings. Or “have enough beef tonight” so he “will be able to handle five princesses tomorrow.” The ad urges readers to “inject protein and vitamins into your trendy body” by eating the Quarter Pounder.
Watch the commercial (RealPlayer)
Other taglines:
- Sams Weiners “To get to a womans heart, you gotta go through her mouth”
- Band-aids “Go on, stick it to the man!”
- Daves Mules “When you just have to get some ass”
- Pharmacy Supositrys (no tagline, just a poster with a guy giving the thumbs-up)
- Relax Panty Liners (a poster with Jessy Ventura (Predator) saying “I aint got time to bleed”)